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Create a luxury film for the collaboration between BURBERRY & Stella McCartney to promote the big idea of  "Sustainable Fashion".
LXFM 740 - Visual Narrative for Consumer Engagement
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OVERVIEW

The main idea of this project is to create a luxury film for a fashion brand. We chose the luxury brand Burberry and the fashion brand Stella McCartney to co-launch a collaboration centered around the topic of sustainable fashion in the UK. Picking up materials related to green, nature, and plants from these two British brands, we are storytelling a narrative visually. The theme is inspired by Creative director of Burberry Riccardo Tisci, who was forced to rest during the pandemic in 2021. However, it was then Tisci regained the power from Mother nature, and rethink the meaning of life and re-energize the brand. The film deliver the concept of sustainability through the collection of Burberry and Stella McCartney, titled Making Utopia a Reality, bringing audience into the beautiful world in Mother nature and make it our reality. 

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©2024 by Irene Lai.

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