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L'Occitane Taiwan Holiday Campaign
Pop-up Store Design & Prototype Mobile App
Irene Lai | LXFM 740 - Project 3 | Spring 2021
Instructed by Prof. Atiya Sewell
Final Store Execution
Final Prototype Mobile App
L'Occitane Taiwan Pop-up store
for French National day 7/14, 2021,
at Xiangti Avenue Plaza, Taipei City.
Store Front
Entrance: polyester glass & wood blend gate, 6'8 ft
Cart / Basket with bouquets Area: movable props depends on the foot traffic is high or low
Banner: L'Occitane Logo
Enter
The real Lavender planted at the outskirt
Outdoor Area
A sitting area with props:
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A bike
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Two flower baskets
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Garden parasol (6'4 ft in height)
The real Lavender planted at the outskirt
Front Desk
Background Poster, large size fitted to the height of the store, and 157.5 in width
Real Paradise Palm Tree Potted Plants
Front desk: wood polyester blend, 40 inches height
Wall fixtures for body & bath products and some decors in between.
Three computers and two stools at the register desk for check-out and administrative work.
Space Center
The center is a rounded fixture with eight sinks (for try-on) on the top, and a citrus tree is placed in the middle, accentuating the summer vibe. This area is inspired by the display in the physical store during summer time.
Ten yellow chandeliers are hanged on the ceiling on the top around the sinks.
Hand soaps and lotions are displayed by the sides of sinks.
Marble sinks
Hand towels
Hand soap bars in a shell plate
Fragrance & hand care products (some small herbal plants between)
Store Back
Instagrammable Moment Area 1.
An area for photograph with props:
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A swing chair
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A coffee table with products on it
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A rectangle basket & a teddy bear
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Flower baskets
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Wallpaper - Promotion Poster
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Wall fixtures - products and decors
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A linen mat (L'Occitane Orange)
*The swing chair and flower baskets are movable for shoppers while photoshoot.
Bookshelf in between: a teddy bear & small plants
Instagrammable Moment Area 2.
An area for photograph with props:
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A lounge sofa
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A toy car (playful rusty vibe)
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A flat cart table with products on it
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Decor: small Mediterranean plants, a suitcase, a mini cart
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Wall paper: Promotion poster
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A linen mat (L'Occitane Orange)
Display carts
aligning walls
Display cart 1
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next to the front desk
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Immortelle / Citrus Verbena Collection
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Small floral decor
Display cart 3
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next to the gate
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Green Tea / Aromachologie Collection
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Hand care / Fragrance / Hair care
Display cart 2
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the opposite site to Display cart 1
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Lavender/Shea Butter Collection
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Small floral decor
Overlook
from the back
Path Design
Entrance
Exit
Thanks for watching!
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